Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. "ItemThumbnailImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon_sm.jpg" .cu-ribbon--text{ Add to Cart. ], [ ISOPROPYL ALCOHOL colour. height: 1.5rem; } align-self:center; Superior Preference delivers long lasting color that's fade defying and cover grays beautifully. } Customize your look with L’Oréal Paris products tailor-made to your unique needs and style. R 194.95. "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", PHOSPHORIC ACID *Required information. } Permanent, luxurious hair coloring. 4.15 Deep Brown. }, We also ask that you complete our questionnaire so our pharmacy team can check that this product is suitable for you to buy. Our 21 Best Hair Care Tips For Every Hair Type, EVERPURE Brass Toning Purple Sulfate Free Shampoo, ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner, The Best Bangs for Every Face Shape and Hair Type, ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray, Honoring extraordinary women who selflessly volunteer, Checkout our weekly live broadcast with tips from our experts, Find the perfect gift from our carefully curated selection of top beauty favorites. This item has been successfully added to your list. OLEIC ACID /*Colour varient classes --- -- -*/ Dyson copper gift editions Shop now, @media screen and (max-width: 1280px){.promo-espot{display: none !important;}} With our permanent hair dye range from L’Oréal Paris you dictate the terms. } Formula 1087166 K After Color Conditioner Préférence INGREDIENTS Buy it Benefits Innovation. Arrived at Boots! width: auto; Keeps Color Pure up to 4 Weeks. This site is intended for US consumers. Formula 1236369 D PREFERENCE Dark Opal Blonde 7.21 INGREDIENTS In order to buy non-prescription medicines you must be a registered user of our site as we are obliged to record your transaction history. margin: 0; Hurry, ends soon! m-AMINOPHENOL SODIUM PCA Shine with Préférence for vibrant long-lasting permanent hair colour, look as young as you feel with Excellence, conceal regrowth and grey roots with Magic Retouch, blend away your first greys with … ], [ } box-sizing: border-box; }, Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. SODIUM METABISULFITE Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", You must be at least 13 years old to sign up for our newsletter. .cu-ribbon--icon{ Leaves hair shiny and soft in vibrant colours of red, even masking some stray grey hairs for weeks on end, value for money. "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", } Be sure to check out our tips and inspiration to ensure your new permanent hair colour is oozing brilliance. text-decoration: none; The first number is the base colour and indicates how light or dark the colour is. SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE Are you looking for fade resistant, high shine hair dye? "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", "ItemThumbnailImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon_sm.jpg" Shop now, @media screen and (max-width: 1280px){.promo-espot{display: none !important;}} ... Superior Preference ... Connect with L’Oreal on social to get more of the brands you love, including product updates and inspiration for your ever-changing style. Voluptuous Volume. Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour … "Attributes" : { With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Book an eye test online today, @media screen and (max-width: 1280px){.promo-espot{display: none !important;}} Non-US consumers should visit the country website serving their region. "ItemImage467" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", Comes with a colour-lock conditioner, enriched with UV filters and vitamin E. Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair. "ItemImage" : "/wcsstore/eBootsStorefrontAssetStore/images/NoImageIcon.jpg", ALCOHOL DENAT. Formulated with Golden Camelina Oil, antioxidant Vitamin E and UV filter. 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