Patagonia began publishing do-it-yourself repair guides to assist customers in repairing their clothing. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. Patagonia Inc: A Benefit Corp Case Study 1. Case Study Author: Blythe Rees … If you want to summarize it in terms of our CSR Trends Report, I believe that Patagonia is a fine example of companies that give the value concept new meaning. ” Patagonia is explicitly against the throw-away society and tries to counter this with projects such as Worn Wear, during which a team travels across Europe in a minivan for four or five weeks to offer free … Both of these options apply to Patagonia garment recycling as well. Patagonia has been a leader in corporate environmental sustainability for over 20 years. Patagonia Case Study. If you are not familiar with the term, that is because integrated value is a relatively recent ... At the end of 2017, Antwerp Management School  appointed Dr. Wayne Visser as holder of the Chair in Sustainable Transformation. Contact our Knowledge Center for additional information on IMD publications, Ch. Chouinard Equipment became the leading supplier of climbing hardware in the US. We do this by both creating new knowledge through research and bringing about effective changes together with partners. These investments are significant in the promotion of a nationwide switch to sustainable energy. Other diverse companies have taken similar initiatives, but Patagonia is regarded as one of the pioneers with good reason. It has a unique business model which is purely based on the philosophy of making least environmental impact over the entire value chain. In the late 1950s, its founder Yvon Chouinard, a young rock climber, decided to forge his own reusable pitons out of an old harvester blade in his parents backyard using an anvil he bought from a junkyard. Six emergent themes were identified as consumers’ motivation to engage in sustainability practices of repairing and extending the use of Patagonia brand apparel. Patagonia focuses on radical transparency, innovation of the business model and the reevaluation of our consumer society. There are companies that went for sustainability peremptorily based on the values that drive them, but there are also companies that only invest in sustainability if there is an immediate gain to be had or if the market has a concrete demand for it. There are companies that went for sustainability peremptorily based on the values that drive them, but there are also companies that only invest in sustainability if there is an immediate gain to be had or if the market has a concrete demand for it.”, Mihela Hladin, Patagonia’s Environmental & Social Initiatives Manager for Europe and Founder of Greennovate, will be speaking at the CSR Trend Update on Friday 17 February 2017. As a … That concept comes very close to the concept of 'integrated value'.”. On the busiest weekend for retailers in the US, a 2011 New York Times ad from Patagonia featured a picture of one of Patagonia’s highest grossing fleece jackets below the words: “DON’T BUY THIS JACKET.” Underneath was a detailed description that defended Patagonia’s rationale based on the negative environmental impacts caused by consumerism. The case of Patagonia involves the intention of the company to take up a new environmental initiative and target an increase in sales by 10% for the next five years. Authoring sustainability-minded case studies is one way CRB helps move sustainability further into the mainstream. allows Patagonia to possibly recycle these goods to create new goods out of them (further reducing their costs). Case Studies; Patagonia's sustainability strategy: Don’t buy our products. Recently, Patagonia invested in solar power by installing solar panels on 1500 residential rooftops, following in the footsteps of a number of major corporations such as Google and Apple. Together they provide a top-quality learning experience for all our participants. Reference: IMD-7-1735. Abstract This case study examines the tensions that arise when Patagonia simultaneously pursues sus- tainability and quality objectives embedded within its mission statement to “Build the best prod- uct, cause no unnecessary harm, use business to inspire and implement solutions to the envi- ronmental crisis.” This paper will travel through Patagonia’s global supply chain to explore the monitoring and transparency mechanisms Patagonia uses to add credibility to … They also show people how they can make similar small repairs themselves at home. In spring 2014, much to everyone's surprise, Patagonia dissolved its sustainability department. What holds entrepreneurs back is mostly a lack of knowledge, other priorities/lack of urgency, lack of resources and a faulty belief in short-term gains. Drop them off at the Patagonia Retail Store nearest you—ideally, while you’re running other errands, to reduce environmental impact. By Adjunct Professor Francisco SzekelyFrancisco Szekely and Zahir Dossa. Although the company has been recognized as a global leader in sustainability for years now, it had a modest start. Leadership in action: Patagonia case study. To request such permission and for further inquiries, please contact IMD at, Global Center for Digital Business Transformation. Integrated Value: The Aspirational Goal of Purpose-Inspired Organizations, "The worldwide efforts in sustainability and CSR of the past twenty years have failed", 'Sustainability is like a dorky, spotty adolescent'. Today, 100% of Patagonia’s female employees return after their maternity leave. Next . hbspt.cta._relativeUrls=true;hbspt.cta.load(1874850, 'a9ddc490-cc6a-4bed-bb01-112e221d69ea', {}); I have recently been appointed Professor of Integrated Value at Antwerp Management School, so I thought it appropriate to explore the concept of integrated value in this, my first AMS blog. ecently, Patagonia invested in solar power by installing solar panels on 1500 residential rooftops, following in the footsteps of a number of major corporations such as Google and Apple. In the end, usinessweek sums it up best, ^In short, one could argue more business for Patagonia is a good thing for the planet, particularly if it is commerce that otherwise would have gone to In fact, in the case it is suggested “ the fact that Patagonia was private was a major reason that it could pursue environmental sustainability”. Participants can also offer added value by discussing the trends among themselves and by challenging each other at the event.”. According to GTM Research, this approach to solar energy ‘is expected to grow fivefold this year, a result of more states enacting legislation to permit such projects’. Thanks to our extensive research team, we stay on top of business science, management and organization. In order to differentiate its strategic stance, the company has always produced superior quality products along with the continued involvement of the company in environmental … In the early 70s, the company took a leap of faith when it stopped manufacturing the pitons due to the environmental damage they were causing on popular climbing routes, even though they had been the company’s main product. To provide an alternative for customers who were unable or unwilling to repair their clothing themselves, Patagonia charged an affordable fee to have garments shipped to their repair facility. 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