The word 'Value' can have a number of definitions or meanings. Hopefully these value proposition examples have given you some ideas of how you can improve or clarify your business’ value proposition. Superior Customer Value addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures, to the rise in customer importance of the online arena. Furthermore, the author examines the role that Finally, it can better sustain customer relationships by documenting its delivery of superior value over time and by discovering new ways to update and reinvigorate those relationships. Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value Build profitable relationshi ps and create customer delight Capture value from customers Creating value for customers and build customer relationships Capture value from customers in return Customer Value is the level of satisfaction of your customer towards your business. When a business identifies the value its products or services provide to customers, it might consider a customer value proposition. Superior customer value means to continually create business experiences that exceed customer expectations. Tesla’s Model 3 electric vehicles received more than 400,000 pre-orders. Brand Perceptions Consumers think about brands as having a reputation and personality -- much like people. The business management concept of the value chain was introduced and described by Michael Porter in his popular book, "Competitive Advantage: Creating and Sustaining Superior Performance." It provides new models and metrics for customer loyalty and retention. This is known to greatly influence customer value.For example, consumers commonly value a brand higher simply because the recognize it even if they have no information whatsoever about the brand. This basically is a promise of benefits to customers who buy the products or services. organization through market orientation to design and deliver superior customer value for competitive advantage. It’s often related to price for those in business, as well as for many consumers – like if I were to ask you the value of your home when you purchased it. Figure 1: Value Disciplines Model. Innovative companies such as Tesla amaze buyers. Some customer segments appreciate low prices, while others want the most superior and innovative products. Different customers buy different kinds of value. 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